Future Implications

The social media landscape is evolving more and more each year – presenting interior designers and home decorating pros with exciting new opportunities to connect with their customers. Today’s post will discuss a few key future mobile social media trends for interior designers to stay on top of. ikea-2011-dining-room-ideas-8

Keep an Eye on Mobile

From iPads to Kindle Fires, iPhones to Androids, consumers LOVE their mobile devices. In fact, 91% of all people world-wide own a mobile phone – with over half of those phones being Smart Phones. For interior designers, this presents some great opportunity. Not only can work easily now be shared on a tablet (rather than bringing full scale drawings to client meetings), but consumers can now be communicated with while they’re in the middle of their purchase process (while browsing a big box retail store, for example). Interior designers should be able to reach these mobile consumers through continued use of traditional social media tools, like Twitter, Facebook, and Pinterest. Designers should also keep an eye out for mobile social media developments such as WhatsApp, which allows users to send photos, messages, and videos to each other across Smart Phone platforms and without using SMS services.

Keep the Visual Content Coming

People seem most drawn to social media with visual content, like videos and photos. Sites like Instagram, SnapChat, and Pinterest are extremely popular with a large variety of age groups and all evidence points to the popularity of visual content to continue to grow. This is great news for interior designers – as home design is such a visual industry. Videos and photos give designers a chance to shine – to display their style and creativity. And it’s great, because at the same time, you’re giving customers the kind of content they want to view. So – Showing off awesome projects you’ve completed on Instagram and Pinterest, or posting a quick tour of a space you’re really proud of or inspired by on YouTube are going to continue to be fabulous ways to connect with prospective clients and to build your brand as a design expert. Making sure to add a visual element to your blog, Twitter, and Facebook posts will be key in social media marketing through 2014 and beyond.

Keep up the Engagement

Modern consumers expect authentic engagement from the brands they interact with via social media. This is especially true for interior designers who may be looking to connect with new clients through social media efforts. Always make sure to stay engaged with your audience. If a client tweets a shout out to you about a job well done, remember to re-tweet them and let them know how much fun it was working with them. If people are commenting and/or asking questions on your YouTube page, jump into the discussion. Like I mentioned, people want engagement – especially when it’s from someone they may work with on something as personal as designing their home. Keep your engagement strategy strong and your social media efforts will likely pay off for years to come.

What social media predictions to you have for the future? Leave a comment and share!

 

Differentiation

QAwithPadmaLakshmiThis week’s (LONG overdue…I know) post will compare the social media campaigns of two major interior design/home décor e-commerce sites.

Two of my absolute favorite websites for finding awesome things for the home are Joss & Main and Wayfair.com. Both of these sites have amazing pieces and prices start at levels I can actually afford (win!)

Joss & Main is a member-only flash sale based site (very easy to sign up) that has different really limited time sales on all kinds of cool home décor items. I’m in love with their collection of graphic print rugs

Wayfair is a discount site that has an absolutely HUGE selection of everything for home. I love their selection of fun table lamps.

Now that my rather opinionated description of the websites we’re discussing is out of the way…let’s dig into the social media strategy for these two online design resources.

Joss & Main is active on Pinterest, Facebook, Google +, and Twitter.

Their Facebook account has a strong number of followers at 251K Likes. There are several posts within this page and it looks like posting happens daily. One thing I noticed when looking through their Facebook page is that other than the initial posting, Joss & Main doesn’t seem to be interacting with their fans. It would be interesting to see if their amount of Likes increased if they took the time to check back into each post and respond to the conversations they sparked within their community.

Joss & Main’s Twitter account doesn’t have a very strong following at less than 10K followers. This is disappointing from an interior designer stand point, as Joss & Main does such a great job at curating works from seasoned as well as up and coming designers to feature on their site. I’m sure they would love the extra exposure Twitter can provide.  Joss & Main seems to Tweet fairly regularly, but again, they aren’t really engaging with consumers. I think they could really find better use of Twitter by engaging with their customers – actively re-Tweeting design related posts from their followers and Tweeting content of interest to consumers other than just current sales could go a long way in enhancing engagement.

Their Pinterest & Google + accounts have a lot of really great content with tons of pictures and ideas. But again – Where is the consumer engagement?

Let’s move onto Wayfair. These guys are on the exact same social media networks as Joss & Main. This makes sense, given they have the same target audience. Wayfair.com actually has a huge presence on Facebook, with over 1 million Likes. However, like Joss & Main, they don’t engage in the discussions they start on their page. Imagine if they took time to even just check in once and respond to any sticky themes.

Wayfair’s Twitter account is also quite comparable to Joss & Main, but Wayfair has double the amount of followers. And Wayfair’s Pinterest and Google + also has the same themes and overall feel as Joss & Main – just with a larger number of people following.

I’m surprised that both Wayfair and Joss & Main aren’t active on YouTube. Selling such visual merchandise, it seems like YouTube would be a great way to connect with potential customers.

All that being said – Both companies seem to be doing a decent job with social media. With more follow up on ACTIVE engagement, I think they would each have great SM campaigns going.

What home décor/interior design stores get social media right in your opinion? Leave me a comment to discuss!