Viral Marketing Initiatives

ImageViral marketing is a great way for designers and those in the home décor industry as a whole to connect with consumers. Not only can good viral marketing content build strong relationships with consumers; it also can bring in tons of awareness for a given brand, as people share the content with each other. Today’s post will review the successful HGTV #lovehome viral marketing campaign and the top five reasons why I’m such a big fan.

 It was Interactive – The HGTV #lovehome campaign asked TV audiences to post photos of favorite people, pets, projects and spaces they were proud of in their homes to their favorite social networks, using the hashtag #lovehome – for a chance to have their photo displayed in on the company blog and on a HGTV television ad. This campaign started right off being ALL about consumers. It was totally driven by content that people chose to post – and further, other HGTV fans would comment on the photos others were submitting. People who shared a common “love for home” were sharing and enjoying their content with each other and with the brand.

It was Cohesive – The same campaign hashtag connected consumers on Instagram, Twitter, and Facebook. There was also a company blog created just for the #lovehome campaign. Having the viral campaign spread across all of the appropriate social media networks at the time seemed to tie the campaign together and reinforce the message.

It was Shareable – If you’re like me, you probably have shared plenty of home décor ideas and inspiration across various social networks. The #lovehome campaign gave home design enthusiasts plenty of great content to share, with pictures of spaces others had created. In addition to having interesting enough content for people to want to share, having a cohesive campaign made it easy for consumers to share the content on Instagram, Facebook, and Twitter. It was also very easy for people to communicate about the content within these various networks and on the company blog (which also has buttons making it easy to share content on the aforementioned social networks).

It wasn’t overly Promotional – Like I mentioned, this campaign was all about consumers sharing what they loved most about home. While it certainly got the brand name in front of many consumers (over 160K+ people used the hashtag to share photos), the focus always stayed on consumers and not the brand.  

It was Fun – In order for content to go viral, there has to be some element about it that compels people to share it. Sharing photos of things that make us happy or show off our awesome DIY home projects and ideas is fun! Having the chance to see your space featured on TV or even on a blog as an awesome home project, or your dog featured as an adorable pet, your Thanksgiving dinner featured as an amazing spread…is fun! It feels nice to be told we did an awesome job – that our hard work and creativity hasn’t gone unnoticed. The #lovehome campaign gave people just that opportunity.

Viral marketing offers so much opportunity for interior designers, those in the home décor and really marketers in any industry. Do any viral marketing campaigns stand out in your mind? Leave a comment to share!

Advertisements

Top 3 Marketing Ideas for Interior Designers on YouTube

YouTube is an excellent platform for interior designers to connect with potential clients. This huge video based social media network gives designers a chance to show what you can do and also give prospective customers a look into your fun, creative personality. This post will review a few interior designers on YouTube and even a couple DIYers that are really getting it right (and WHY) on YouTube.

Interior Design Reality Shows~ One really cool way interior designers are using YouTube is by posting reality show type of clips of themselves during various jobs. Rebecca Robeson, of Robeson Design in California has a great interior design YouTube channel that models a reality show you might find on HGTV. Her interior design You Tube Channel has over 100,000 subscribers, made up of an engaged audience evidenced by hundreds of comments on each post. Many of the comments are from people who would like to hire Robeson for a job – and she’s able to trigger engagement personal engagement with these prospective customers off YouTube. While filming a popular interior design YouTube reality series is likely something that takes a ton of time, it’s probably also something that brings in a ton of good leads. Say what you will about reality TV – people are still drawn to that form of entertainment! Interior Design reality shows on YouTube give viewers the chance to get an inside look at a creative industry, it gives viewers tips and ideas they can use in their own spaces, it sets up the designer as an authority on interior home design and most importantly – it brings in warm LEADS! If you’re an interior designer or a DIYer like myself – consider starting a reality type of YouTube channel. It’s certainly something I’m toying with!

How To Videos~ Another awesome way interior designers are using YouTube is by marking how-to videos. There are TONS of really excellent interior design how-to videos on YouTube. The best ones by interior designers give genuinely helpful information, along with mentions of who the designer is and how to get in touch with them for interior design projects. There are also a lot of great How To videos by DIYers who have been able to create quite a following for themselves on YouTube. As with interior designers, the best DIY decorator videos have useful information, are engaging, and include some kind of trigger for engagement off YouTube (such as a website).

Before/After Clips~ Audiences love make overs! It’s clear from the popularity of TV shows like The Swan, Biggest Loser, and Extreme Makeover Home Editions, that people are fascinated with tales of others reinventing themselves. The YouTube audience is no different, and smart interior designers are taking notice. Another neat way interior designers are using YouTube is posting before and after videos of their best projects. Before and After clips can be tricky, as the content really has to be engaging in order to gain (and keep) viewers. The best interior design before and after videos on YouTube, have far more than just rotating before/after pics of past jobs. They’re engaging. They have music, voice over, or even better, clips of the designer discussing their work. The before and after pictures are clear and high quality. And of course, the way to contact the designer appears at some point in the video. YouTube Before and After videos are another great way for designers to showcase their work in a way that’s engaging to consumers. It’s a great way to show exactly what you can do for your clients, without having to make a ton of cold calls. And, before and after videos are relatively easy to do!

YouTube is such an awesome resource for interior designers and really anyone who is into interior design. If done correctly, YouTube can be a solid source of leads for interior designers. What are your favorite interior design channels on YouTube? Leave a comment and discuss!

Bright Red Built In Bookshelf

Bookshelf

I am so excited about the bright red built in bookshelf we recently refinished in our dining room. All we needed was a pint of Valspar “Real Red” and an hour of time (plus a great set of hardcover classic books my husband inherited from his grandparents and a few select nick nacks).

Besides the classic books and the very bright red paint in this bright red built in bookshelf, my favorite part of this display is the nick nacks. I found these adorable teal “Hear No Evil. Speak No Evil. See No Evil” Glass Owls for just $6 a piece at Marshall’s in Boston MA. And I inherited the cute pewter fishy mail holder from my Grandpa Marty.

I just love how the bright red serves as a perfect backdrop for items my husband and I each inherited from family (minus the crazy, yet so fun owls). And the high gloss finish keeps it fun and functional!

Have you ever painted the inside of a bookshelf? What colors did you use? Leave a comment and let me know! And be sure to check out more picks of the DIY Bookshelf below.

IMG_5731IMG_5735 IMG_5734 IMG_5732

Blogging Best Practices for Interior Designers

Interior Design Blogs offer interior designers a ton of opportunity to connect with potential clients. And it’s no secret that numerous designers have great interior design blogs that are growing in popularity. This week’s post will review a few of the interior design blogs that are excellent examples of blogging best practices for interior designers. Material Girls Photo

Design Sponge – This is an awesome interior design blog that is updated 6-8 times per day with fresh and interesting design content. With blog posts ranging from Before/After projects to Spaces & Places, to DIY projects and more, there is plenty of content within this blog to keep readers engaged. One neat way Design Sponge makes their content super user (and SEO) friendly is with the “I Want To” icon, which has links to popular content categories, such as “Look at Homes,” “Start a Make Over” and “Get Crafty”. Posting fresh, interesting content on a regular basis is a blogging best practice that Design Sponge definitely is getting right.

Decor8Blog – This bright and colorful interior design blog is full of amazing images and eye catching graphics. The blog appeals to the very visual nature of interior design, with large, bright photographs of interior design ideas/inspiration, the interiors of amazing homes, and DIY craft ideas. This blog is a great example of the blogging best practice of incorporating graphics within each post. The graphics on the blog really make each post come alive and help to set the overall tone for the blog.

Material Girls – This is a really fun blog that’s written by multiple interior designers across 5 major cities in the United States. Something really cool about this blog is the high level of encouragement the writers give users to interact with them via social media. At the top of the homepage are links to connect on Facebook and Twitter, and on the left sidebar is another invitation to connect on Facebook, along with an icon with a link to follow the blog on Pinterest. Additionally, each post has numerous social media and social bookmarking icons clearly labeled for easy sharing. Incorporating social media and encouraging reader engagement is a blogging best practice Material Girls is doing extremely well.

A few words about blogging and Twitter~

One great way to quickly get the word out about your interior design blog and connect with potential clients is by using Twitter to engage with your audience. Here are a couple of interior designers who exemplify best Twitter practices for interior designers.

Debbie Travis – Debbie Travis is a great example of how an interior designer can use Twitter to establish themselves as an authority on design, and build a loyal following. She posts often (at least 3x per day) and she interacts with her followers in a timely fashion. She has well over the recommended 200 followers (she actually has over 10K!), and her personal picture is incorporated into her account.

Yanko Design – This interior design Twitter handle is an excellent example of how a designer can build a following by sending out helpful Tweets to their audience. Easy DIY projects, design ideas, and product recommendations make this interior design Twitter feed a prime example of how followers will come if one is posting truly useful content.

What are some of your favorite design blogs and/or Twitter handles? Comment & Share!

Interior Designers: How to Use a Mobile Application to Gain New Clients

Mobile applications are exciting social media tools for interior designers. There are a lot of opportunities for interior designers to use mobile apps to build reputations and gain new clients. This week’s post will cover how to use a mobile application by the popular online design community Houzz.com to help build your interior design business.

Houzz.com is a very cool online interior design community made of interior designers, interior design experts (like bloggers, photographers) and interior design enthusiasts (consumers).

The website itself is a great resource for designers to showcase their work share their expertise, and show off  their design flavor. It’s also a great resource for consumers who are looking for everything from design ideas and inspiration to local architects and interior designers. As such, it’s a wonderful place for interior designers to connect with potential customers.

The Houzz.com mobile application allows interior designers to upload idea books, showcase complete projects, and general design inspiration. There is also a tool interior designers can use to provide references for others they have worked with in the field (such as flooring specialists, and furniture makers). Consumers can view these references/reviews others in the field have given interior designers to see how each designer is regarded by their peers. This can really help establish how experienced and professional you appear as an interior designer. Consumers can also browse through reviews of designers done by past clients. This offers home decorators the chance to display their strong work ethic to consumers in real time.

Another really cool benefit of this mobile app for interior designers also ties into a benefit for consumers. People are able to create idea books of design ideas and styles they would like to incorporate into their home décor. A designer can view a potential client’s idea book using this app and get a feel for the person’s style and the kind of look they’re working towards for their home. This would be a great tool to use if you were an interior designer meeting with a potential client for the first time. By pulling up the Houzz.com app on your iPad or other mobile device, you could see exactly the kind of flavor the potential client is looking for and you could pull up examples of your work (also using the Houzz app) that speak to the client’s individual taste.

Another really great aspect of this mobile app for interior designers is that you can participate in real time discussions via the discussion boards. This could be an interesting way to gain really warm leads on new clients. By participating in discussion forums, you could easily set yourself up as an authority on any given design topic. This is great, because if you’re an interior designer giving consumers valuable information on topics they need help on, you could really establish a name for yourself as helpful, creative and knowledgeable. This could easily translate into more clients. For example, you could answer a design question you notice someone has in your local area. The person would likely be very appreciative and they could even (hopefully) inspired by your great ideas. From there, you could offer them a free in person design consultation, where you could use the idea books as noted above to really tailor the discussion based on the potential client’s personal style. It’s a way to get a really warm lead and potentially gain a new client.

Lastly, Houzz.com is a great mobile app for interior designers, because it ties into other social networks. This allows potential clients to share interior design ideas (hopefully yours!) with their entire network of  friends. Consumers can “Like” your photos and profile within Houzz.com and on Facebook. They can also Tweet your idea books, profile, and even discussions you’ve been a part of as well. This is a really easy way for your name and reputation to be shared organically among potential clients.

There are so many mobile applications out there that can be useful for interior designers. If you’re an interior designer or home decorator, the Houzz.com mobile app is one you don’t want to miss!

Be sure to check out next week’s post covering the challenges and risks interior designers face when engaging in social media.

Social Media in the Interior Design Industry

Social Media is a great resource for people in the Interior Design Industry. This really makes sense, as interior design is a visual art. Interior Design clients want to be inspired – to have new, exciting ideas triggered about beautifying their homes. Social Media and Interior Design are the perfect match, because designers can connect with prospective clients with visual ideas and inspiration. This post will focus on some of the cool ways interior designers are using social media to connect with consumers.Interior Designer on Social Media Networks

Blogs

Blogs are one of the major social media tools for interior designers. They give designers a chance to show off their best work and interact with potential clients in an informal manner. And they give consumers a chance to be inspired by new ideas and find a great local interior designer. Good interior design blogs are full of crisp, clear images of a designer’s interesting work, posts about the latest trends in the design industry, tips and ideas, links to other social media networks the designer is on and of course, contact information so interested clients can hire the designer.

Pinterest

With interior design being such a visual business, the highly visual social media network Pinterest is the perfect forum for interior designers to connect with potential clients. Visual images are such a powerful tool for interior designers. Images can convey the quality of a person’s work and a designer’s overall style and flavor, without saying a word.  Interior Designers are using Pinterest to showcase their best work, new ideas, and decorating tips/tricks they’ve picked up along the way. The best Interior Designer Pinterest pages take consumers on a visual journey of ideas and inspiration, giving prospective clients a flavor for their approach to design.

Instagram

Instagram is another extremely visual social networking website, where interior designers are sharing ideas and connecting with prospective clients on a very personal level. Interior Designers are posting everything from recent projects and new ideas/trends to pictures from their personal life (cute dogs! amazing vacations!) on the picture sharing Instagram and consumers seem to be loving it (proven by the THOUSANDS of Instagram followers the best designers on Instagram have). What’s really interesting about Instagram is how interior designers are sharing bits and pieces of their personal lives with consumers on this platform. This gives prospective clients a look at not only what a designer’s style is, but the kind of personality they could be working with if they were to hire the designer. A great working relationship is so important – Instagram gives interior designers a chance to show they not only can produce good work, but that they’re fun, creative people to work with.

YouTube

YouTube is an interesting resource for Interior Designers, because it gives them a chance to show their projects off in real time and it also allows prospective clients to get to know their personalities – and even to feel as though they already know them a bit. Effective Interior Design YouTube channels offer advice, tips/ideas, and showcases of projects completed by interior designers. Some designers even use a reality show format to engage with consumers and show them the behind the scenes aspects of interior design, which seems to be a great way to attract viewers (popular Interior Design YouTube channels have over 100K subscribers!) and show prospective clients their style and personality. Other interior designers produce detailed how-to and before/after videos that provide consumers with ideas, and that also showcase the designer’s work.

No matter which social networks interior designers choose to be active on, it’s clear that social media is a valuable tool in the Interior Design Industry. From the number of follows, likes, views, and comments on these various networks, it’s clear that consumers are eager to engage with interior designers via social media. Interior Designers and Home Decorators should examine the social media resources available to them and start building their SM presence today – prospective clients already are and so is the competition!

Stay tuned for next week’s post on interior designers and mobile applications.