Interior Designers: How to Use a Mobile Application to Gain New Clients

Mobile applications are exciting social media tools for interior designers. There are a lot of opportunities for interior designers to use mobile apps to build reputations and gain new clients. This week’s post will cover how to use a mobile application by the popular online design community Houzz.com to help build your interior design business.

Houzz.com is a very cool online interior design community made of interior designers, interior design experts (like bloggers, photographers) and interior design enthusiasts (consumers).

The website itself is a great resource for designers to showcase their work share their expertise, and show off  their design flavor. It’s also a great resource for consumers who are looking for everything from design ideas and inspiration to local architects and interior designers. As such, it’s a wonderful place for interior designers to connect with potential customers.

The Houzz.com mobile application allows interior designers to upload idea books, showcase complete projects, and general design inspiration. There is also a tool interior designers can use to provide references for others they have worked with in the field (such as flooring specialists, and furniture makers). Consumers can view these references/reviews others in the field have given interior designers to see how each designer is regarded by their peers. This can really help establish how experienced and professional you appear as an interior designer. Consumers can also browse through reviews of designers done by past clients. This offers home decorators the chance to display their strong work ethic to consumers in real time.

Another really cool benefit of this mobile app for interior designers also ties into a benefit for consumers. People are able to create idea books of design ideas and styles they would like to incorporate into their home décor. A designer can view a potential client’s idea book using this app and get a feel for the person’s style and the kind of look they’re working towards for their home. This would be a great tool to use if you were an interior designer meeting with a potential client for the first time. By pulling up the Houzz.com app on your iPad or other mobile device, you could see exactly the kind of flavor the potential client is looking for and you could pull up examples of your work (also using the Houzz app) that speak to the client’s individual taste.

Another really great aspect of this mobile app for interior designers is that you can participate in real time discussions via the discussion boards. This could be an interesting way to gain really warm leads on new clients. By participating in discussion forums, you could easily set yourself up as an authority on any given design topic. This is great, because if you’re an interior designer giving consumers valuable information on topics they need help on, you could really establish a name for yourself as helpful, creative and knowledgeable. This could easily translate into more clients. For example, you could answer a design question you notice someone has in your local area. The person would likely be very appreciative and they could even (hopefully) inspired by your great ideas. From there, you could offer them a free in person design consultation, where you could use the idea books as noted above to really tailor the discussion based on the potential client’s personal style. It’s a way to get a really warm lead and potentially gain a new client.

Lastly, Houzz.com is a great mobile app for interior designers, because it ties into other social networks. This allows potential clients to share interior design ideas (hopefully yours!) with their entire network of  friends. Consumers can “Like” your photos and profile within Houzz.com and on Facebook. They can also Tweet your idea books, profile, and even discussions you’ve been a part of as well. This is a really easy way for your name and reputation to be shared organically among potential clients.

There are so many mobile applications out there that can be useful for interior designers. If you’re an interior designer or home decorator, the Houzz.com mobile app is one you don’t want to miss!

Be sure to check out next week’s post covering the challenges and risks interior designers face when engaging in social media.