Top 3 Marketing Ideas for Interior Designers on YouTube

YouTube is an excellent platform for interior designers to connect with potential clients. This huge video based social media network gives designers a chance to show what you can do and also give prospective customers a look into your fun, creative personality. This post will review a few interior designers on YouTube and even a couple DIYers that are really getting it right (and WHY) on YouTube.

Interior Design Reality Shows~ One really cool way interior designers are using YouTube is by posting reality show type of clips of themselves during various jobs. Rebecca Robeson, of Robeson Design in California has a great interior design YouTube channel that models a reality show you might find on HGTV. Her interior design You Tube Channel has over 100,000 subscribers, made up of an engaged audience evidenced by hundreds of comments on each post. Many of the comments are from people who would like to hire Robeson for a job – and she’s able to trigger engagement personal engagement with these prospective customers off YouTube. While filming a popular interior design YouTube reality series is likely something that takes a ton of time, it’s probably also something that brings in a ton of good leads. Say what you will about reality TV – people are still drawn to that form of entertainment! Interior Design reality shows on YouTube give viewers the chance to get an inside look at a creative industry, it gives viewers tips and ideas they can use in their own spaces, it sets up the designer as an authority on interior home design and most importantly – it brings in warm LEADS! If you’re an interior designer or a DIYer like myself – consider starting a reality type of YouTube channel. It’s certainly something I’m toying with!

How To Videos~ Another awesome way interior designers are using YouTube is by marking how-to videos. There are TONS of really excellent interior design how-to videos on YouTube. The best ones by interior designers give genuinely helpful information, along with mentions of who the designer is and how to get in touch with them for interior design projects. There are also a lot of great How To videos by DIYers who have been able to create quite a following for themselves on YouTube. As with interior designers, the best DIY decorator videos have useful information, are engaging, and include some kind of trigger for engagement off YouTube (such as a website).

Before/After Clips~ Audiences love make overs! It’s clear from the popularity of TV shows like The Swan, Biggest Loser, and Extreme Makeover Home Editions, that people are fascinated with tales of others reinventing themselves. The YouTube audience is no different, and smart interior designers are taking notice. Another neat way interior designers are using YouTube is posting before and after videos of their best projects. Before and After clips can be tricky, as the content really has to be engaging in order to gain (and keep) viewers. The best interior design before and after videos on YouTube, have far more than just rotating before/after pics of past jobs. They’re engaging. They have music, voice over, or even better, clips of the designer discussing their work. The before and after pictures are clear and high quality. And of course, the way to contact the designer appears at some point in the video. YouTube Before and After videos are another great way for designers to showcase their work in a way that’s engaging to consumers. It’s a great way to show exactly what you can do for your clients, without having to make a ton of cold calls. And, before and after videos are relatively easy to do!

YouTube is such an awesome resource for interior designers and really anyone who is into interior design. If done correctly, YouTube can be a solid source of leads for interior designers. What are your favorite interior design channels on YouTube? Leave a comment and discuss!

Blogging Best Practices for Interior Designers

Interior Design Blogs offer interior designers a ton of opportunity to connect with potential clients. And it’s no secret that numerous designers have great interior design blogs that are growing in popularity. This week’s post will review a few of the interior design blogs that are excellent examples of blogging best practices for interior designers. Material Girls Photo

Design Sponge – This is an awesome interior design blog that is updated 6-8 times per day with fresh and interesting design content. With blog posts ranging from Before/After projects to Spaces & Places, to DIY projects and more, there is plenty of content within this blog to keep readers engaged. One neat way Design Sponge makes their content super user (and SEO) friendly is with the “I Want To” icon, which has links to popular content categories, such as “Look at Homes,” “Start a Make Over” and “Get Crafty”. Posting fresh, interesting content on a regular basis is a blogging best practice that Design Sponge definitely is getting right.

Decor8Blog – This bright and colorful interior design blog is full of amazing images and eye catching graphics. The blog appeals to the very visual nature of interior design, with large, bright photographs of interior design ideas/inspiration, the interiors of amazing homes, and DIY craft ideas. This blog is a great example of the blogging best practice of incorporating graphics within each post. The graphics on the blog really make each post come alive and help to set the overall tone for the blog.

Material Girls – This is a really fun blog that’s written by multiple interior designers across 5 major cities in the United States. Something really cool about this blog is the high level of encouragement the writers give users to interact with them via social media. At the top of the homepage are links to connect on Facebook and Twitter, and on the left sidebar is another invitation to connect on Facebook, along with an icon with a link to follow the blog on Pinterest. Additionally, each post has numerous social media and social bookmarking icons clearly labeled for easy sharing. Incorporating social media and encouraging reader engagement is a blogging best practice Material Girls is doing extremely well.

A few words about blogging and Twitter~

One great way to quickly get the word out about your interior design blog and connect with potential clients is by using Twitter to engage with your audience. Here are a couple of interior designers who exemplify best Twitter practices for interior designers.

Debbie Travis – Debbie Travis is a great example of how an interior designer can use Twitter to establish themselves as an authority on design, and build a loyal following. She posts often (at least 3x per day) and she interacts with her followers in a timely fashion. She has well over the recommended 200 followers (she actually has over 10K!), and her personal picture is incorporated into her account.

Yanko Design – This interior design Twitter handle is an excellent example of how a designer can build a following by sending out helpful Tweets to their audience. Easy DIY projects, design ideas, and product recommendations make this interior design Twitter feed a prime example of how followers will come if one is posting truly useful content.

What are some of your favorite design blogs and/or Twitter handles? Comment & Share!

Social Media Mistakes to Avoid for Interior Designers

Houzz.com - A Great Interior Design BlogIf you’re in the interior design industry, you should be using social media. It’s a great way to connect with current and potential clients, and get the word out about yourself without having to go door to door begging people to review your portfolio. What’s really great about social media for interior designers is that you don’t have to risk a lot of money to reap the benefits of adding it to your marketing mix. The risks associated with social media for interior designers have more to do with pitfalls that can occur if you don’t follow best practices with your social media campaign. This post will outline some of the risks that can be associated with social media for designers (and how you can avoid them!).

Unprofessional Blog: In this day and age, your website and blog are often the first look prospective clients have at you and your work. Your blog represents who you are and what your style is all about. As the saying goes, “you never get a second chance to make a first impression.” This is extremely true regarding your interior design blog. A blog that is poorly thought out, lacking images, and without a cohesive design theme can send the wrong message out to potential clients.  It is so important for your blog to be professional. This means, high quality images, stylish font, and a general theme that carries throughout the blog. Additionally, your blog should give consumers a general impression of your overall style. What’s your signature style? Traditional? Modern? Eclectic? Your blog should reinforce your design flavor to potential clients. And reflect your professionalism and creativity. If your blog causes people to question these points, you could lose out on a lot of potential business. So, bottom line – Make sure your blog is of A+ quality.

Unrealistic Expectations: Because social media allows for instant interaction practically anytime/any place, it can be easy for clients to have the expectation that you’re able to communicate with them 24/7. This can lead to you spending time communicating with clients, and less time actually working on their projects. Managing this aspect of social media will take some offline work. Make sure that you’re keeping realistic timeframes in perspective for your clients and managing the times you’re interacting with them online. You could be proactive and send clients quick thoughts on how their project is coming along using a social media app on your mobile phone. A quick “The new wall is up and we’re starting to paint! Offline until 3pm!” mobile message sent to a client via Google+ or Facebook chat could go a long way. While it’s great that social media gives clients the chance to reach out to you with ideas/questions/etc, it’s important to manage your social media communications with clients so that you’re engaging effectively, rather than wasting valuable creative/design time. If you spend an entire projects feeling rushed or distracted, the end result won’t be likely to make anyone very happy.

Not Using Social Media: This one may seem obvious, given the nature of this post, but it’s really worth noting what a huge mistake it is for any interior designer to NOT be using social media in 2013. Social media has so many great, visual networks (Pinterest, Instagram, YouTube) that instantly show consumers your excellent style and design technique. How else can you (virtually instantly) show your best work samples to thousands of potential customers? Not only does social media help build awareness, but it can also help you build or confirm a great reputation. Everyone looks online to learn more about professionals they may want to engage with. A word of mouth recommendation is likely to trigger a web search for your name and company. If you don’t have a strong web presence, that word of mouth recommendation may go no further than just a passing conversation. Lastly – Not engaging in social media is a huge mistake for interior designers, because practically all of your competitors ARE using social media. This means, their names and design ideas could be reaching thousands of potential customers per day, they could be generating great leads, and establishing themselves as authorities on design. Plus, a strong social media campaign can have SEO benefits, which could put your competitors ahead of you on search engines. Any way you slice it – the potential pitfalls of social media for interior designers are strongly outweighed by the risks of NOT using social media. So if you’re an interior designer who is on the fence about starting your social media campaign – get on it TODAY!

What are some of the major risks/pitfalls of social media you’ve experienced or seen? Leave a comment and let me know!

 

Social Media in the Interior Design Industry

Social Media is a great resource for people in the Interior Design Industry. This really makes sense, as interior design is a visual art. Interior Design clients want to be inspired – to have new, exciting ideas triggered about beautifying their homes. Social Media and Interior Design are the perfect match, because designers can connect with prospective clients with visual ideas and inspiration. This post will focus on some of the cool ways interior designers are using social media to connect with consumers.Interior Designer on Social Media Networks

Blogs

Blogs are one of the major social media tools for interior designers. They give designers a chance to show off their best work and interact with potential clients in an informal manner. And they give consumers a chance to be inspired by new ideas and find a great local interior designer. Good interior design blogs are full of crisp, clear images of a designer’s interesting work, posts about the latest trends in the design industry, tips and ideas, links to other social media networks the designer is on and of course, contact information so interested clients can hire the designer.

Pinterest

With interior design being such a visual business, the highly visual social media network Pinterest is the perfect forum for interior designers to connect with potential clients. Visual images are such a powerful tool for interior designers. Images can convey the quality of a person’s work and a designer’s overall style and flavor, without saying a word.  Interior Designers are using Pinterest to showcase their best work, new ideas, and decorating tips/tricks they’ve picked up along the way. The best Interior Designer Pinterest pages take consumers on a visual journey of ideas and inspiration, giving prospective clients a flavor for their approach to design.

Instagram

Instagram is another extremely visual social networking website, where interior designers are sharing ideas and connecting with prospective clients on a very personal level. Interior Designers are posting everything from recent projects and new ideas/trends to pictures from their personal life (cute dogs! amazing vacations!) on the picture sharing Instagram and consumers seem to be loving it (proven by the THOUSANDS of Instagram followers the best designers on Instagram have). What’s really interesting about Instagram is how interior designers are sharing bits and pieces of their personal lives with consumers on this platform. This gives prospective clients a look at not only what a designer’s style is, but the kind of personality they could be working with if they were to hire the designer. A great working relationship is so important – Instagram gives interior designers a chance to show they not only can produce good work, but that they’re fun, creative people to work with.

YouTube

YouTube is an interesting resource for Interior Designers, because it gives them a chance to show their projects off in real time and it also allows prospective clients to get to know their personalities – and even to feel as though they already know them a bit. Effective Interior Design YouTube channels offer advice, tips/ideas, and showcases of projects completed by interior designers. Some designers even use a reality show format to engage with consumers and show them the behind the scenes aspects of interior design, which seems to be a great way to attract viewers (popular Interior Design YouTube channels have over 100K subscribers!) and show prospective clients their style and personality. Other interior designers produce detailed how-to and before/after videos that provide consumers with ideas, and that also showcase the designer’s work.

No matter which social networks interior designers choose to be active on, it’s clear that social media is a valuable tool in the Interior Design Industry. From the number of follows, likes, views, and comments on these various networks, it’s clear that consumers are eager to engage with interior designers via social media. Interior Designers and Home Decorators should examine the social media resources available to them and start building their SM presence today – prospective clients already are and so is the competition!

Stay tuned for next week’s post on interior designers and mobile applications.

First Post!

Hello Everyone ~ Welcome to the first post of InsideHomeDesign! I started this blog to review and discuss everything about home decorating and interior design. I’m going to be focusing on everything from ways to use Social Media to make money as a home decorator or interior designer to the best home design tips and tricks I pick up from the pros, to the progress of my own home renovations. This is going to be a great place to pick up home décor ideas, find out how to make money as an interior designer, and discuss ideas and…. well everything about interior decorating.

Before we really get into things, here’s a little bit about me:

I’m an advertising professional with a background in direct response, social media, and radio advertising. I currently work as the creative director at an advertising agency in Portland, Maine and I love my job! I’m also a wife and a Mom of two (a little boy and a baby girl). We live in Freeport, Maine in a ranch style home we bought two years ago. We love the town of Freeport and the general layout of our home (SO open, lots of square feet)…but our home is pretty dated, so we’ve been renovating it room by room for the past two years. We’ve come a long way…but we’ve got a l-o-n-g way to go and a strict budget to adhere to.

As we’ve renovated our home, it occurred to me that I LOVE, LOVE, LOVE home interior design! I subscribe to a ton of great home interior decorating magazines and religiously visit many home décor blogs. I’m constantly doing “weekend warrior” home improvement projects. I’m a flea market, yard sale, Craigslist, and hardware store junky…it’s safe to say…I’m hooked! And I’ve picked up so many great tips and tricks along the way that I’m really excited to share here on this blog. As someone with an advertising and social media background, I would also like to share ways for interior designers or ANYONE who has a love for home décor to effectively market themselves online, via social media. I’m definitely always finding cool new ideas on this front along with new neat, budget friendly home decorating ideas and I’m so ready to share and discuss them…and pick up NEW ideas as well.