YouTube is an excellent platform for interior designers to connect with potential clients. This huge video based social media network gives designers a chance to show what you can do and also give prospective customers a look into your fun, creative personality. This post will review a few interior designers on YouTube and even a couple DIYers that are really getting it right (and WHY) on YouTube.
Interior Design Reality Shows~ One really cool way interior designers are using YouTube is by posting reality show type of clips of themselves during various jobs. Rebecca Robeson, of Robeson Design in California has a great interior design YouTube channel that models a reality show you might find on HGTV. Her interior design You Tube Channel has over 100,000 subscribers, made up of an engaged audience evidenced by hundreds of comments on each post. Many of the comments are from people who would like to hire Robeson for a job – and she’s able to trigger engagement personal engagement with these prospective customers off YouTube. While filming a popular interior design YouTube reality series is likely something that takes a ton of time, it’s probably also something that brings in a ton of good leads. Say what you will about reality TV – people are still drawn to that form of entertainment! Interior Design reality shows on YouTube give viewers the chance to get an inside look at a creative industry, it gives viewers tips and ideas they can use in their own spaces, it sets up the designer as an authority on interior home design and most importantly – it brings in warm LEADS! If you’re an interior designer or a DIYer like myself – consider starting a reality type of YouTube channel. It’s certainly something I’m toying with!
How To Videos~ Another awesome way interior designers are using YouTube is by marking how-to videos. There are TONS of really excellent interior design how-to videos on YouTube. The best ones by interior designers give genuinely helpful information, along with mentions of who the designer is and how to get in touch with them for interior design projects. There are also a lot of great How To videos by DIYers who have been able to create quite a following for themselves on YouTube. As with interior designers, the best DIY decorator videos have useful information, are engaging, and include some kind of trigger for engagement off YouTube (such as a website).
Before/After Clips~ Audiences love make overs! It’s clear from the popularity of TV shows like The Swan, Biggest Loser, and Extreme Makeover Home Editions, that people are fascinated with tales of others reinventing themselves. The YouTube audience is no different, and smart interior designers are taking notice. Another neat way interior designers are using YouTube is posting before and after videos of their best projects. Before and After clips can be tricky, as the content really has to be engaging in order to gain (and keep) viewers. The best interior design before and after videos on YouTube, have far more than just rotating before/after pics of past jobs. They’re engaging. They have music, voice over, or even better, clips of the designer discussing their work. The before and after pictures are clear and high quality. And of course, the way to contact the designer appears at some point in the video. YouTube Before and After videos are another great way for designers to showcase their work in a way that’s engaging to consumers. It’s a great way to show exactly what you can do for your clients, without having to make a ton of cold calls. And, before and after videos are relatively easy to do!
YouTube is such an awesome resource for interior designers and really anyone who is into interior design. If done correctly, YouTube can be a solid source of leads for interior designers. What are your favorite interior design channels on YouTube? Leave a comment and discuss!